Form, Function, and Sustainability

Originally published in Adventure Sports Journal.

A variegated mural hangs on Tyler Fox’s bedroom wall. Reclaimed redwood from the historic Schwann mansion hugs yellow Alaskan cedar, forming a tawny rainbow of timber. Abalone inlay shimmers across the deck; salvaged driftwood flanks the tip and tail. A professional surfer, founder of Santa Cruz Waves magazine and a longtime contestant of the Mavericks Invitational, Fox has dozens of surfboards strewn around his backyard. The 9’6″ twin fin holds this special, solitary place because it is more than a surfboard: it’s a work of art.

Originally published in Santa Cruz Waves Magazine.

Julie Cox glides smoothly down the rocky staircase at Steamer Lane. It’s May 27, 2017, and she’s about to compete in the Santa Cruz Longboard Union Memorial Day Invitational for Pedro Point Surf Club. A purple longboard is tucked under her arm, a single fin from the Jule Collection, the line of jewel-inspired surfboards she launched in 2005. In addition to a successful career as a professional surfer, Cox has an impressive track record as an entrepreneur: her most recent endeavor is Traveler Surf & Swim Club, which offers a warm haven from the cold waters of Pacifica.